Corporate Partner Sze- Hui Goh was quoted in the Edge Singapore article titled 'Will Cambridge Analytica scandal hurt outlook for digital advertising industry?'

Eversheds Harry Elias Corporate Partner Sze- Hui Goh was quoted in the Edge Singapore article titled 'Will Cambridge Analytica scandal hurt outlook for digital advertising industry?'. The article was first published in the print version of The Edge Singapore May 07, 2018 edition.

Will Cambridge Analytica scandal hurt outlook for digital advertising industry?

From May 25, 2018, the General Data Protection Regulation (GDPR) prohibits the use of data collected from EU citizens- even if they are outside of the EU- for anything other than the initially stated purpose. While crafted by the EU, the GDPR may apply to Singapore companies under certain conditions, Sze- Hui Goh, a partner at Eversheds Harry Elias, says "Singapore business may be affected...if they provide services to EU businesses or individuals that involve using personal data, provide centralised IT systems or data storage functions that contain personal data of EU person, or if the services involve monitoring the behaviour of individuals in the EU."

Yet, increased regulation is only part of the threat. "My feeling is that with increasing awareness generated from the Cambridge Analytical [scandal], individuals who care about how their data is being used will take steps to ensure they no longer just consent by clicking without knowing what they are giving consent to," says Goh of Eversheds Harry Elias. 

Full article can be found in the print publication of The Edge Singapore, May 07, 2018 edition.

Author: Sharanya Pillai, The Edge Singapore